In her latest article on HBR, “How to do strategic planning like a futurist?”, Amy Webb provides a simple, practical framework that every strategist must include in their playbook, and use.

In a nutshell, the framework urges us to replace traditional timelines with, what Amy calls, a time cone. Per Amy, the time cone measures certainty and charts actions, hence better than traditional timelines that simply mark the passage of time as a calendar event.

A great read – How to do strategic planning like a futurist?